It’s an exciting day because we just pushed live a few new updates to Printavo:
You can now assign tasks to users
Screen printing pricing matrix. Under My Account > Pricing Matrix, you can edit & customize your matrix. By default we’ve loaded Sanmar’s updated individual, dozen & case pricing. You can import your own full catalog now here.
We now are a Zapier.com partner. To get invited to our Zapier app, click here. Zapier is an app that lets you automate inputting and getting data from Printavo to other apps on the web. Ex. “automatically export all customers to Mailchimp”, “add orders to my Google Calendar” and more.
We have an API that you can use to build custom functionality on top of Printavo. For the developers out there, here’s our documentation. Your API key is in My Account.
Along with hiring a few more folks to our staff, you can now:
– Print Packing Slips. This is essentially a view of your work order without production notes, attachments or terms & conditions
– Payment Confirmation Emails. On a successful payment using one of our payment processor options (Stripe, Authorize.Net or Paypal) you will receive an email from Printavo
As usual, big plans coming up with our new staff on board, stay tuned.
It’s been a while since we updated the blog but here are a few new features that have been released over the past few months:
– Shipping Label Integration. You can now easily create shipping labels for orders using FedEx, USPS, DHL or Canada Post.
– Better User Permissions. Allow more customization for each user on your account. Remember, unlimited users for each account and everyone can be logged in at the same time.
– Invoice History. View everything that has changed with an invoice including status changes, emails sent to customers, payments collected and more.
– Accept Payments via Stripe. You can now accept payments via Stripe. We added them because they have great analytics to view your income even clearer.
You can now customize your line items. This means you can set the columns you’d like to have on your line items. Set these preferences here
Each shop gets a Google SEO optimized website for local search. You’ll want to setup your shop’s information for that here as well. This public website allows potential customers to send you an Inquiry which gets stored in the Inquiry section of your Printavo account.
Our Global Products has been replaced by Broder Bros, we’re adding San Mar soon.
You can set an action to happen when a specific Invoice Status is changed here now.
More Updates:
Search works in Safari
Filter all your invoices by Paid, Unpaid or Invoice Status
Add tasks with due dates for your shop to complete.
View what’s being created and edited on your account by employees.
View analytics on your business.
Our brand new calendar makes it easy to change Invoice Statuses and due dates.
Each shop gets a website that is Local Google SEO optimized to help boost your sales.
Receive Inquiries from the contact form on your Printavo website or from a contact form you can place on your own website.
Printavo is mobile and tablet friendly!
Share invoices with your customers / employees quickly using a secure link.
Being in business requires sales and growth. Doing both can either come naturally, or be painstakingly difficult. We at Printavo are always looking for ways to boost our user base, and have also implemented plenty of strategies over the years in screen printing shops. Here are 5 realistic ways to help drive sales to your screen printing shop.
Sales Representatives
One of the most effective ways to bring in business is through sales representatives. This is a traditional strategy that has proven the test of time. For print shops, it can be implemented in a number of different ways. One way to leverage the sales rep to boost your business is to place them in locations you may not normally have an opportunity to gain business. Shops often place them in different cities, states, or embed them on college campuses. By doing this your business can be local from wherever you are, and still provide close customer contact while placing you into previously unreachable markets.
Sponsorships
Sales is often driven by marketing. An easy way to increase the visibility of your business is to place your name directly in front of the consumer. Sponsorships can be highly valuable when placed in front of your target audience. Brand visibility is half the battle, and this is especially true for print shops. Evaluate where your customers are typically derived from, and look for opportunities to place your name in partnership with those consumers.
Newsletter
Gaining a customer base is no easy task. When acquiring customers it is vital to maintain a relationship with them. A newsletter provides a pressure-free, non-solicitation forum to keep customers abreast of the latest happenings within your company. It gives your screen printing company an opportunity to become familiar to the customer, inform them of potential deals, and any other meaningful information that shapes the image of the company and brand. Consumers like to do business with people and organizations they feel a connection to. Use the newsletter to build that connection.
Rewards Program
A rewards program is a major tool for many large coporations. Small businesses have yet to jump on the bandwagon as qucikly as their larger counterparts. While there are reasons why a smaller business is less inclined to have a rewards program, I believe it is still a powerful advantage to the average small business. By enrolling customers into the rewards program, your print shop gives its customers an incentive to return to your business routinely while building store equity. The rewards of the program can vary. The key is making it clear to the customer that in the long run they win by sticking with your screen printing shop.
Referral Program
Every print shop knows the value of gaining business from positive word of mouth. Take it to the next level by offering an incentive for those positive experiences. By turning your customer base into your sales force you are able to gain credibility at the door. Let those who know your work best tell their friends, family, and co-workers why they need to become your customers as well. Trust is hard to acquire, but easy to lose.
If you have any other tips people might find useful, post them below!
You suggest features and we listen! You can now set the Invoice # you’d like to start on and also edit a current Invoice # on that specific invoice. To edit the start number, head over to My Settings and look for Invoice Seed option towards the middle.