management

Brand New Features: S&S Activewear, Email Templates, PO Numbers and more

That’s right! Brand new features are live in Printavo. Here they are:

New: Revamped Analytics & Expense Tracking

We just released the ability to create expenses for your shop and specific orders.  You can also see profit/loss charts for individual orders too.

Lastly we revamped out analytics features to be faster and easier to use.  You can now see:

  • Total sales
  • Total sales by user
  • Quotes/Invoices created by date
  • Revenue/expenses by date
  • Sales tax generated by date
  • Sales by line item category

This update is for all Printavo plans, enjoy!

Brand New Features!

Our new homepage.

Our new homepage.

Full Announcements & Updates:

  • You can now customize your line items.  This means you can set the columns you’d like to have on your line items.  Set these preferences here
  • Each shop gets a Google SEO optimized website for local search.  You’ll want to setup your shop’s information for that here as well.  This public website allows potential customers to send you an Inquiry which gets stored in the Inquiry section of your Printavo account.
  • Our Global Products has been replaced by Broder Bros, we’re adding San Mar soon.
  • You can set an action to happen when a specific Invoice Status is changed here now.

More Updates:

  • Search works in Safari
  • Filter all your invoices by Paid, Unpaid or Invoice Status

 

Add tasks with due dates for your shop to complete.

Add tasks with due dates for your shop to complete.

View what's being created and edited on your account by employees.

View what’s being created and edited on your account by employees.

View analytics on your business.

View analytics on your business.

Our brand new calendar makes it easy to change Invoice Statuses and due dates.

Our brand new calendar makes it easy to change Invoice Statuses and due dates.

Each shop gets a website that is Local Google SEO optimized to help boost your sales.

Each shop gets a website that is Local Google SEO optimized to help boost your sales.

Receive Inquiries from the contact form on your Printavo website or from a contact form you can place on your own website.

Receive Inquiries from the contact form on your Printavo website or from a contact form you can place on your own website.

invoice

Printavo is mobile and tablet friendly!

Printavo is mobile and tablet friendly!

Share invoices with your customers / employees quickly using a secure link.

Share invoices with your customers / employees quickly using a secure link.

 

Keeping your Screen Print Shop Clean – Ink Messes

New to screen printing or looking to streamline your operations? As a small shop operator, I found out the hard way that keeping a clean and organized shop was essential to being successful. By minimizing waste I found that I was able to maximize profits and productivity.

One of the most time-consuming aspects of screen printing is cleaning up ink. Let’s face it–it’s not very fun. These are a few things I have done in my shop to reduce the mess in handling ink.

Taking the time to set up a proper ink cabinet saved me loads of time and frustration. By lining the ink shelves with newspaper it prevented ink from touching the actual surface of the shelves and in the event of a drip or spill I would simply throw the newspaper away and replace it with fresh newspaper. Since old newspapers are free and easy to come by, I reaped the benefits of easy cleanup at no cost. With the shelves now protected by newspaper, I took a few minutes to ensure all ink containers were clearly labeled and wiped clean of any ink. Paying special attention to where the lid met the container as well as the bottom. I also discovered stacking ink containers directly on top of one another lead to more than a few disasters.

Before I start my print jobs and handle ink, I always put on an old XXXL tee on over my clothes. When handling ink I always make sure to wear vinyl gloves. These are available at most big box stores in bulk for a low price. In our shop, we keep vinyl gloves next to our ink storage and at our ink handling station. We also keep a stack of newspapers by the handling station and always lay a few out on the table before handling ink. In the inevitable event that ink drips or spills, clean up is quick and easy. We also place high absorption shop rags or recycled old, unusable tees at both the storage rack and handling table for easy access in case of a spill. Shop rags and tees tend to be more absorptive and soak up the ink much better than cheap paper towels that just smear the ink around.

When it comes to handling and storing of ink you can never be too vigilant. Even if you employ all the suggestions above you can still end up with a mess on your hands, whether it be knocking over a container or transferring a small spot from your arm to a couple of tees in production. However, I’ve found that taking these steps can dramatically reduce waste, increase production, and keep things around the shop as clean as it can be. Hopefully implementing these tips in your shop will help save you some time, money, and possibly your sanity.

How to start a screen-printing business

Hello everyone,

Bruce from Printavo here.  I wanted to begin writing more blog posts on my experience of running a printing business back in college. I went to the University of Illinois at Urbana-Champaign and had not but business on my mind. This printing business turned into a software company that helps fellow printers run and manage their shops now, called Printavo. I always loved fashion, design, skateboarding and computers, which brings me to my first point.

1. Make sure you love being involved with apparel, customer relations and have a business sense. These three parts are extremely important. Don’t get in the business, or any business for that matter, just for the money. I can almost promise you that you’ll burn out and end up hating printing as a whole. When push comes to shove and you need to finish and order at 2am or redo an order because of a client request, that love for the industry will help you get through those tough times.

2. Want to know what else will get you through tough times? A dedicated team. Before you begin, look for friends you trust, family you can depend on or both to create your business squad. These will be the folks you’ll be around more than your family and other friends. If you question any of them, pass and look for someone else to partner with. I would look for someone who’s good with money and can handle the accounting, a designer who knows their way around Photoshop and Illustrator and a leader who will keep the group together and heading forward. Each person shouldn’t be afraid to get his or her hands dirty and get a job done. Going solo in this business is definitely doable but for long-term growth, support, financial assistance and more, a dependable partner(s) is crucial in my book.

3. Once you have a team ready for battle, it’s time to look into your business plan. No, this step doesn’t mean creating a 20-page detailed outline of what you’re 305 year financial projections look like, but more so where money will be coming in, marketing plan and estimated costs for the following year. Here’s my tips on this from what I learned when I was running my shop:

        – Create a Google Docs (http://docs.google.com) Excel sheet and create a basic balance sheet. The columns should be Description, Income, Expense.
– Fill out the expenses you believe you’ll incur. This includes: A printing press, a 4×4 should do at the beginning, dryer, washing booth, pressure washer, 6+ silk screens that are 100dpi, ink (International Coatings colors: lots of White, Black, Blue, Yellow, Green, and other basic colors), squeegee’s, emulsion, emulsion-safe lights for your dark room and emulsion coater. I’m sure there’s a few things I’m missing but generally starting printing kits has all this included you’ll need. Other non-print related expenses are: 500 business cards, logo designed by a professional (99designs.com) and 500 postcards with all your information and a 10% first-time customer coupon on the front (vistaprint.com). These expenses are all called “sunk costs”.
– Once you’ve thought of everything possible that’s expense related, time to figure out income. If this business will be your full-time job, don’t forget to factor in a livable salary. Grab a Tax ID from your states website and create an account at TSCApparel or a similar wholesaler and check out the garment prices. When calculating income, don’t forget to calculate garment costs per job. I’ve attached an example pricing sheet you can use to help calculate what you should charge per job. You should now understand the target amount of income you need to survive.
– Time to check out your market. We were located at a Big 10 college town, which has 40,000+ students, and a surrounding town. Everyone loved wearing our university color, making their own shirts for clubs, Greek organization, barcrawls and more. This means plenty of business we could tackle. I would recommend looking at your town, how large it is, approximately what percentage of people wear custom shirts and how many printers are already in the area. If these factors make your business look favorable then continue.
– Start thinking about your marketing plan. How will you acquire new customers? I would start with posting those flyers you purchased from VistaPrint.com all around town in the most trafficked areas. Then gather email lists from your address book and your business partners’ to mass email. You’re going to want to include a small percentage off in the email to entice them to try out your printing services. This was key to convert potential customers into buyers. Since we were in a college town, most people check their email, making this marketing method our most efficient (along with email being a free platform).

4. Build, push, reiterate. This should be your motto. You want to get your business going fast and as low cost as possible (we ever did without a storefront and delivered all orders to their home). Find someone who’s printing in town that can show you the best methods of getting your jobs done quickly and efficiently. If this isn’t an options, watching many YouTube videos so you can understand the process. The less errors you make, the better off you’ll be. This takes time but make sure you learn from each job.

5. Customer interaction is crucial and will help create loyal customers. Give them little treats inside their shirt boxes that put a smile on their face. This could be as simple a hand-written Thank You note or a lollipop. Small details add up.

6. Focus on long-term growth, don’t skimp to save pennies and do the right thing when dealing with customers.

7. Lastly, have fun with it! Print funny shirts for your friends and enjoy what you do. There’s nothing worse than going to a job you hate everyday, life is too short.

If you have any other questions, post them in the comments!  Don’t forget to checkout Printavo to help manage, create orders, store customers and collect payments for your new shop!

Have a great day,
Bruce

Attached example pricing sheet.